Experiential needs for tourism
09 Feb

Experiential needs for tourism

A decision to book a tourist accommodation is conditioned by several psycho-sociologic factors. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. Passionate about Artificial Intelligence, I decided in 2015 to create my […]

Beyond experiential marketing
03 Feb

Beyond experiential marketing

For about ten years, the experience concept expanded at the marketing level to create an environment soliciting the “six” consumer senses. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. Passionate about Artificial […]