Simplify your life
10 May

Recommendation modules have changed a lot in recent years. You have the choice between many specialized modules. The complexity of setting up these modules depends on three main factors: Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then […]

What are the 3 key factors to optimize your sales thanks to personalized recommendations?
17 Feb

The benefits of the recommendations on the e-Commerce sites are no longer to prove: very clear improvement of the User Experience, loyalty, increase of the average basket and increase in sales. That’s how 35% of Amazon’s revenues are generated by their recommendation engine. And according to an Accenture survey: “75% of consumers are more likely […]

Why use AI in E-commerce?
16 Nov

Online merchants tend to raise three major objections to buying a personalized recommendation module based on Artificial Intelligence: It is too early, we currently have other priorities. We already have a cross-sell module. Artificial Intelligence is too complex. Fortunately, AI-based personalized recommendation modules are evolving to appeal to more merchants and are not limited to […]

Choose an Upsell module
25 Oct

The term upsell can translate into additional sales, incentive sales or upscaling. We call it Upsell & Similar because it also recommends similar products to the displayed product to encourage the customer to discover more products on your site and help him in his decision. The Upsell banner is generally at the bottom of the […]

Choose a Cross-sell module
10 Oct

The Cross-sell banner shows articles that are complementary to those displayed on the page. It is usually located at the bottom of the basket or product card. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the […]