Personalized navigation with like / dislike
Internet users are very volatile and impatient because of an “unlimited” offer. The price often becomes the only decision criterion. It is therefore essential for e-commerce to engage their users differently with new navigation experiences.
Today the trend on the net and social networks is to express and / or share his opinion: Like Facebook, emotional emoticon, Like / Next Tinder, etc.
MyDreamMatch allows e-commerce sites users to quickly and simply express their opinion on each article in one click: like or dislike .
A first approach adopted by content personalization software vendors is to place the articles “like” in a selection list, a kind or pre-basket, and eliminate “dislike” items from the list of results. Users are disappointed that their opinions are so poorly understood by the site and have as little impact on their search results
This is why MyDreamMatch uses each of this information to identify the user’s preferences, and the prohibited criteria in the articles that he disapproved. We are then able to more quickly understand what the user is looking for. He quickly notices the effect of his like / dislike opinion on his search experience. He get faster results consistent with his tastes and becomes more loyal.
Personalized navigation with like / dislike is particularly suitable for smartphones that have screens of reduced size. It’s just intuitive!
Software engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization.
Passionate about Artificial Intelligence, I decided in 2015 to create my company MyDreamMatch in order to make personalized recommendations accessible and easy to use by the largest number of web sites.