Webinars: Why AI on your Prestashop site?
09 Jan

Artificial Intelligence is the buzz word. It fascinates some and it scares others. Algorithms are evolving at a phenomenal speed and applications are multiplying. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. […]

Why use AI in E-commerce?
16 Nov

Online merchants tend to raise three major objections to buying a personalized recommendation module based on Artificial Intelligence: It is too early, we currently have other priorities. We already have a cross-sell module. Artificial Intelligence is too complex. Fortunately, AI-based personalized recommendation modules are evolving to appeal to more merchants and are not limited to […]

The power to choose
20 Oct

I recently red the excellent article by Caroline Martin: Will the algorithms put an end to the tyranny of choice? Effectively GAFAM (Google, Apple, Facebook, Amazon, Microsoft) have phenomenal amounts of data on all their users. They naturally tend to adopt a “Deep Profile” strategy that seeks to monetize all available data. Maurice DuaultSoftware engineer […]

The Personal Advisor
24 Aug

MyDreamMatch Personal Advisor reproduces on your site the role of a point-of-sale advisor. It presents a list of products selected specifically for each customer in a widget. You choose the pages, its location on each page and the number of items you want to present. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a […]

The dreamed seller
31 May

Let me introduce you with Ava, our new seller. She welcomes you with kindness. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. Passionate about Artificial Intelligence, I decided in 2015 to create […]

Personalized navigation with like / dislike
18 May

Internet users are very volatile and impatient because of an “unlimited” offer. The price often becomes the only decision criterion. It is therefore essential for e-commerce to engage their users differently with new navigation experiences. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the […]

Adopt the intuitive personalized navigation
10 May

Have you ever dreamed of quickly finding an article from a website that match by intuition? The experience is amazing with MyDreamMatch. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. Passionate about […]

Sorting by relevance
18 Apr

Many sites offer diverse types of results sorting: ascending price, descending price, ascending date, descending date, popularity … Indeed, the filtering methods of the facet modules do not allow sorting according to the set of user criteria. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years […]

Give relevance to the site
10 Apr

It’s amazing to see some sites offer their users the ability to sort their results by “relevance”. Looking more closely at this sorting option, it emerges that many sites actually rank the items in order of seniority in their database. Since relevance is a subjective notion, it has meaning only in relation to a question […]