Personalized navigation with like / dislike
18 May

Internet users are very volatile and impatient because of an "unlimited" offer. The price often becomes the only decision criterion. It is therefore essential for e-commerce to engage their users differently with new navigation experiences. (more…)

Adopt the intuitive personalized navigation
10 May

Have you ever dreamed of quickly finding an article from a website that match by intuition? The experience is amazing with MyDreamMatch. (more…)

Sorting by relevance
18 Apr

Many sites offer diverse types of results sorting: ascending price, descending price, ascending date, descending date, popularity ... Indeed, the filtering methods of the facet modules do not allow sorting according to the set of user criteria. (more…)

Give relevance to the site
10 Apr

It's amazing to see some sites offer their users the ability to sort their results by "relevance". Looking more closely at this sorting option, it emerges that many sites actually rank the items in order of seniority in their database. Since relevance is a subjective notion, it has meaning only in relation to a question asked. (more…)

Don’t Search… Match
31 Mar

There are different steps in a search process to reach a decision for a product, service or partner. The first step is the "Search" that we practice every day with our favourite search engines or with the internal search engine of websites. The objective is to discover the universe of possibilities through a very wide choice list. The search engines which process the natural language that index a phenomenal number of documents are the most likely to perform this work. But today Search is no longer enough! (more…)

Don’t Filter… Match
20 Mar

The previous article presented the limitations of binary filters. MyDreamMatch solves these limitations as follows: (more…)

The binary filters
20 Mar

The vast majority of websites implement a sorting function called the "layer module". It is displayed in a block, usually on the left of the results, and shows a list of simple criteria: price, brand, size, color, options ... The user chooses values ​​or range of values, checks the options that he prefers and the site shows only the results that match all the selected filters. (more…)

Understanding the users’ intentions
13 Mar

Do websites have the right tools to understand users' intentions? (more…)

« User centric » model
07 Mar

Society is changing. When the offer was limited, the seller could impose its law. Now, the offer has become plethoric and the customer is king. The Anglo-Saxons refer to "customer empowerment", or “marketing pull” and the US "customer first". The initial objective of the "user centric" model is not to sell better but to buy better. (more…)

“Seller centric” model
24 Feb

Website owners want to increase their number of visits and their conversion rate. They naturally looked for “seller centric" features: advertisements, promotions, recommendations, cross selling and up selling. (more…)