Author: Maurice Duault

About Maurice Duault

Software engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. Passionate about Artificial Intelligence, I decided in 2015 to create my company MyDreamMatch in order to make personalized recommendations accessible and easy to use by the largest number of web sites.

Simplify your life
10 May

Recommendation modules have changed a lot in recent years. You have the choice between many specialized modules. The complexity of setting up these modules depends on three main factors: Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then […]

What are the 3 key factors to optimize your sales thanks to personalized recommendations?
17 Feb

The benefits of the recommendations on the e-Commerce sites are no longer to prove: very clear improvement of the User Experience, loyalty, increase of the average basket and increase in sales. That’s how 35% of Amazon’s revenues are generated by their recommendation engine. And according to an Accenture survey: “75% of consumers are more likely […]

Webinars: Why AI on your Prestashop site?
09 Jan

Artificial Intelligence is the buzz word. It fascinates some and it scares others. Algorithms are evolving at a phenomenal speed and applications are multiplying. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. […]

Diagnostic session to personalize your site
06 Dec

I have been talking with a lot of customers and prospects for a while, and they asked me to help them to personalize their site. With my team, we have set up a free and nonbinding diagnostic session. It aims to assess your needs and the interest of deploying personalized recommendations on your site. This is […]

Interview of Benjamin Guénard, manager of Kosméopolis
03 Dec

We invite you to discover the testimony of Benjamin Guénard, manager of Kosméopolis and user of the MyDreamMatch solutions. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. Passionate about Artificial Intelligence, I […]

Why use AI in E-commerce?
16 Nov

Online merchants tend to raise three major objections to buying a personalized recommendation module based on Artificial Intelligence: It is too early, we currently have other priorities. We already have a cross-sell module. Artificial Intelligence is too complex. Fortunately, AI-based personalized recommendation modules are evolving to appeal to more merchants and are not limited to […]

Choose an Upsell module
25 Oct

The term upsell can translate into additional sales, incentive sales or upscaling. We call it Upsell & Similar because it also recommends similar products to the displayed product to encourage the customer to discover more products on your site and help him in his decision. The Upsell banner is generally at the bottom of the […]

Master your business rules with a snap of a finger
18 Oct

You have 3 contradictory goals: Highlight some items because they are on sale, best sellers, high margin or destocking. It is a legitimate seller centric approach. Personalize recommendations that fit the needs of each client. It’s a user-centric approach that is essential to engage your customers to buy more and be more loyal. Automate learning-based […]

Choose a Cross-sell module
10 Oct

The Cross-sell banner shows articles that are complementary to those displayed on the page. It is usually located at the bottom of the basket or product card. Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the […]