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Blog Post

Segment or individual personalization
04 Sep

Segment or individual personalization

  • Written by: Maurice Duault
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  • Artificial Intelligence, Marketing

The concept of user segmentation was formalized by Wendell Smith in 1956: Maurice DuaultSoftware engineer from Supélec Paris, I worked as a developer, architect and then manager for many years at the Research Center of IBM and then in the Cisco European organization. Passionate about Artificial Intelligence, I decided in 2015 to create my company […]

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